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Corporate Backgrounder

Feb 28 - 2012 Tuesday

Corporate Backgrounder

HyperCITY Retail (India) Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. K Raheja Corp helped create retail boom in India with Shoppers’ Stop, In Orbit Mall and Crosswords apart from their successes in Realty and hospitality.


HyperCITY, India’s finest hypermarket offers its customers a dominating assortment of over 44,000 quality products across categories which offer great value in a large, modern and exciting format. It also offers other value added services like consumer finance, Coffee shop, Restaurants etc under one roof to make the shopping experience more rich, convenient and complete. HyperCITY launched its first store in Malad, Mumbai, which is spread over 1, 20,000 sq ft.


Today HyperCITY has 12 stores across Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur, Pune and Ahmedabad.


Since its launch HyperCITY has achieved several milestones

  1. First to open the largest Hypermarket (1,20,000 sq ft) in India
  2. The business is a new benchmark for retail and now sets the standard for everyone else to follow.
  3. HyperCITY, Malad was named as one of the “Top 100 Must Visit Stores” in the world by UK’s Retail Week Magazine.
  4. Other First’s 
    1. Largest and best non-vegetarian offering in India
    2. Largest and best gourmet and imported food offering in India
    3. Largest and best sports equipment offering in India


HyperCITY features a dominant and distinctive range of products in categories like:

  • Food
  1. Fresh Produce - Meat, Vegetables, Fruit & Dairy.
  2. Grocery - Staples, Ready Food, Instant Food, Beverages, etc.
  3. Home Care - Detergents, Household Cleaning, Fresheners, Shoe Care, Pet Care, etc.  
  4. Personal Care - Skin Care, Hair Care, Oral Care, Sanitary & Baby Needs, Cosmetics, OTC & Men's Grooming. 
  5. Freshly Baked - Fresh assortments of Breads, Cakes & Pastries for the small pleasures in life.  
  6. Cheese Counter - Choose from an assortment of Cheese - Parmesan, Cottage, Mozzarella, Cheddar, Pecorino & more. 
  7. Savor a variety of Paneer, Cream, Mawa, Chass, Lassi, Shrikhand, Kulfi, Butter, Curd & more
  8. Just-in - Catch the freshest meat and seafood. Our selection of non-veg treats offer Emu meat, Fish Fillets, Quail eggs, exciting marinates, Mutton mince, Prawns, etc., to name a few. 
    • Spread some Sweetness - Sweets, Farsan and Namkeens from Kanha Sweets
  • Home Ware, Home Décor, Home Needs & Furniture
  • Electronics
    • Home Entertainment - Vision, Audio
    • Hi-tech - Computing, Software, Imaging, Communication & Photographic
    • Appliances
  • Sports &Toys
  • Stationery
  • Fashion


Hyper Savers – Everything Hyper except the prices!

Every Wednesday consumers get the best offers, savings and the lowest prices on Food products (including fruits and vegetables) with Hyper Wednesday deals.

In addition to this, we have Discovery Fridays – A day full of best offers on electronics, fitness and furniture every Friday.

Our electronics come with a unique feature – complete peace of mind. We offer services like Best Price guarantee and Extended warranty on all our branded electronic products.



Some of our Alliances & Partners are


Waitrose, the top supermarket chain in UK offer distinctive, high quality food products like pastas, jams, sauces, cakes, cookies etc that have been sourced responsibly.



Raleigh, one of the world’s biggest brands in bicycles, is available at HyperCITY. Raleigh bicycles are simple, elegant, efficient and fun. They are designed with care and fitted with the latest technology.


Exclusive Brands:

HyperCITY has developed a suite of exclusive brands across all categories. They are available only in HyperCITY and deliver increased value to customers by offering quality, uniqueness and price.

Fresh Basket - Fresh Basket product guarantees Freshness and quality on a daily basis with all the goodness locked in. Fresh Basket offers freshest selection of meat, seafood, fresh produce, freshly baked breads, specialty bread etc.


HyperCITY  Everyday- HyperCITY is dedicated to bringing you wholesome food for your family at great prices. Our products are packed under hygienic conditions and are priced to offer real value, every day. HyperCITY cuts across everyday foods like cereals, spices, flour, pulses, dry fruits and other products.

Terzo - The Power of Super clean is now in your hands. Introducing Terzo Home cleaners with

power of 3! The range comprise of power cleaners, Everyday Cleaner, Toilet cleaner,

Floor Cleaner & Utensil Cleaner.

General Merchandise - Homeware:
Ebano – Discover stylish essentials for your home with Ebano. Ebano presents a selection of basic products with a modern appeal. Ebano is present across utensils, cutlery, bakeware, crockery, Glassware, pots and pans, implements, bed linen, towels, cushions, table linen, cushions, pillows and more.

Avorio - Avorio offers exclusive, versatile and classic designs to enhance your lifestyle. Avorio is present across implements, pots n pans, glassware, cutlery, crockery, towel, bed linen, table linen, duvets & quilts and more.

HyperCITY Everyday - The range includes everything you need for your home & office like pots & pans, cutlery, office accessories, writing instruments, paper stationery, etc.


General Merchandise - Sports:

Maxit: Offers a widest range of sports equipment and apparel across sports categories like cricket, football, basketball, volleyball, boxing and baseball.


General Merchandise -Clothing, Footwear & Accessories:

City offers everyday style at super prices. It cuts across clothing, footwear, sunglasses, watches, hair accessories, Bags and Jewelry.

RiverInc offers quality denim wear for men, women and kids. Choose from basic denims, fashion denims, tees, cargos, denim shirts & jackets.

JooJoobs offers a range of comfortable garments for infants includes designer infant wear and infant western wear. The range combines the finest quality fabrics & vivid colors to create a high value range of infant wear.


HyperCITY Discovery Club, is a unique loyalty programme which gives customers a host of exclusive offers, privileges and special previews. Discovery Points can be earned at every purchase and redeemed against further purchases.